Professional in Digital Marketing (PIDM)
Professional Digital Marketing Course
Duration: 6 Months
Course Overview
This practical, six-month course is designed for beginners, students, business owners, and aspiring freelancers. It covers digital marketing, WordPress website creation, SEO, social media, paid advertising, graphic design, video editing, mobile app prototyping, and marketing analytics.
The course focuses on practical tools and projects. HTML and CSS are not included.
Detailed Curriculum
Digital Marketing Foundations and Website Development
Digital marketing foundations
- Introduction to digital marketing channels
- Audience and competitor research
- Buyer personas and customer journeys
- Marketing funnels and brand positioning
- Planning an online presence for a business
SEO and Content Marketing
Search Engine Optimization (SEO)
- How search engines work
- Keyword research and search intent
- Page titles, headings, URLs, and meta descriptions
- On-page SEO and internal linking
- Technical SEO fundamentals, including page speed and mobile usability
- Local SEO and Google Business Profile
- Introduction to Google Search Console
Content marketing
- Planning website content and blog topics
- Writing SEO-friendly blog posts
- Writing service and product page content
- Creating a content calendar
- Using calls to action to encourage inquiries and leads
Practical project: Prepare a keyword plan, optimize a website page, and write a blog post.
WordPress website development
- Domain names and web hosting
- WordPress setup and dashboard
- Choosing themes and using page builders
- Creating Home, About, Services, and Contact pages
- WordPress using with elementor
- Building Custom Header/Footer
- Adding menus, forms, buttons, and WhatsApp links
- Mobile-friendly design and basic website updates
- Basic website security and maintenance
Practical project: Create a WordPress business website or portfolio website.
Social Media Marketing and Paid Advertising
Social media marketing
- Marketing on Facebook, Instagram, LinkedIn, and YouTube
- Choosing content formats for each platform
- Creating a social media content calendar
- Scheduling posts and managing online communities
- Improving engagement and reviewing performance
Paid advertising
- Introduction to Meta Ads Manager
- Campaign objectives, audience targeting, and placements
- Writing ad copy and selecting creative assets
- Campaign structure and budgeting
- Introduction to Google Search and Display Ads
- Monitoring and improving campaign performance
Practical project: Create a social media content calendar and plan a sample advertising campaign.
Graphic Design, Video Editing, and Analytics
Graphic design and image editing
- Canva and Photoshop fundamentals
- Creating social media posts, banners, and ad creatives
- Using brand colors, fonts, and visual styles consistently
- Resizing and exporting images for different platforms
Video editing
- Basic editing workflow and video cuts
- Creating Reels, Shorts, and promotional videos
- Adding captions, transitions, music, and audio
- Planning a video hook, message, and call to action
- Exporting videos for different platforms
Analytics
- Introduction to website and campaign metrics
- Google Analytics 4 fundamentals
- Understanding reach, clicks, engagement, leads, and conversions
- Preparing a basic performance report
Practical project: Create branded social media graphics and a short promotional video.
Mobile App and Marketing Technology Fundamentals
Mobile app planning and prototyping
- Identifying an app idea and its target users
- Planning user journeys and app screens
- Fundamentals of user experience and interface design
- Creating wireframes and clickable prototypes
- Introduction to no-code app-building tools
- App Store Optimization fundamentals
Marketing technology and automation
- Introduction to CRM tools and marketing automation
- Connecting website forms to email or CRM tools
- Lead capture workflows and chatbot fundamentals
- Introduction to APIs and website or app integrations
- Basic marketing automation planning
Practical project: Create a no-code mobile app prototype for a business.
Campaign Strategy, Portfolio, and Final Project
Campaign strategy
- Building a marketing plan around business goals
- Selecting audiences, channels, content, and budgets
- Lead generation and conversion fundamentals
- A/B testing and campaign optimization
- Client communication and project presentation
Final capstone project
Learners will create a complete digital marketing project for a selected business or brand:
- A WordPress website or landing page
- An SEO keyword and content plan
- A social media content calendar
- Branded image creatives and a promotional video
- A sample paid advertising campaign
- A no-code mobile app prototype
- A basic analytics report and final presentation
Learning Outcomes
By the end of the course, learners will be able to:
- Create and update a basic business website using WordPress and no-code tools.
- Plan SEO and content marketing activities.
- Create social media content and manage business pages.
- Understand the fundamentals of Meta Ads and Google Ads.
- Design marketing graphics and edit short videos.
- Build a basic mobile app prototype using no-code tools.
- Review basic website and advertising performance.
- Present completed projects in a professional portfolio.
Course format: Instructor-led sessions, hands-on practice, assignments, and portfolio projects.
