Advance Program in Digital Marketing 

Duration:  3 Months
Level:        Intermediate to Advanced
Format:     Practical, project-based training

Course Overview

Build on your foundational marketing knowledge and learn to plan, launch, and optimize digital campaigns. The program covers strategy, paid advertising, SEO, content, analytics, and customer journeys, with hands-on projects using practical business scenarios.

Course Curriculum

 Essential Digital Skills

• Computers Basics
• Internet browsing and online search
• Digital safety, privacy, and strong passwords

Strategy, Content, and SEO

Introduction to Digital Marketing

• What digital marketing is and how it works
• Understanding customers and target audiences
• Overview of marketing channels
• Customer journey and marketing funnel basics

Social Media Fundamentals

• Overview of Facebook, Instagram, and YouTube
• Business profiles and pages
• Choosing the right platform for a business
• Social media etiquette and account security

Advanced Content Marketing

• Writing clear captions and calls to action
• Content strategy and brand voice
• Content calendars and campaign planning
• Creating simple graphics using Canva
• Introduction to photos and short-form video
• Video editing

Digital Marketing Strategy

• Market and competitor research
• Audience personas and customer journeys
• Marketing funnel and campaign objectives
• Selecting channels and setting measurable goals

Digital Campaigns and Customer Communication

• Introduction to paid advertising
• Campaign objectives, audiences, and budgets
• Ad formats and creative best practices
• Retargeting fundamentals
• Campaign testing and optimization
• Introduction to email marketing

Marketing Skills and Practical Application

Websites and Business Listings

• Website, blog, and landing page basics
• Introduction to Google Business Profile
• Online reputation and customer reviews
• Creating a simple online presence plan
• Template designing

Search Engine Optimization (SEO)

• How search engines work
• Keywords and search intent
• On-page SEO fundamentals
• Introduction to local SEO

Website Design & Development

• Introduction to Domain & Hosting
• Website designing without coding
• Custom designing of Header/ Footer
• Designing & Enquiry form

Capstone Project and Presentation

• Develop an integrated digital marketing campaign
• Define audience, goals, channels, budget, and timeline
• Create sample content and campaign assets
• Present a measurement and optimization plan

Capstone Project

Learners will create and present an integrated digital marketing campaign for a selected business or organization. The project will include campaign goals, audience research, channel selection, sample content, a proposed budget, key performance indicators, and an optimization plan.