Duration:     2 Months
Level:            Beginner
Format:   Practical, instructor-led training

Course Overview

This beginner-friendly program introduces learners to essential digital skills and the basics of digital marketing. Through guided activities and hands-on projects, participants learn to use digital tools safely, create social media content, build an online presence, and plan simple marketing activities for a small business.

Course Curriculum

Digital Literacy and Online Presence

Essential Digital Skills

• Computers Basics
• Internet browsing and online search
• Digital safety, privacy, and strong passwords

Introduction to Digital Marketing

• What digital marketing is and how it works
• Understanding customers and target audiences
• Overview of marketing channels
• Customer journey and marketing funnel basics

Social Media Fundamentals

• Overview of Facebook, Instagram, and YouTube
• Business profiles and pages
• Choosing the right platform for a business
• Social media etiquette and account security

Content Creation

• Writing clear captions and calls to action
• Creating simple graphics using Canva
• Introduction to photos and short-form video

Marketing Skills and Practical Application

Websites and Business Listings

• Website, blog, and landing page basics
• Introduction to Google Business Profile
• Online reputation and customer reviews
• Creating a simple online presence plan

Search Engine Optimization (SEO)

• How search engines work
• Keywords and search intent
• On-page SEO fundamentals
• Introduction to local SEO

Digital Campaigns and Customer Communication

• Introduction to paid advertising
• Campaign objectives, audiences, and budgets
• WhatsApp Business fundamentals
• Introduction to email marketing

Analytics and Final Project

• Understanding reach, engagement, and leads
• Introduction to social media insights
• Reviewing campaign performance
• Final project: Create a basic digital marketing plan for a small business

Learning Outcomes

By the end of the program, learners will be able to:

• Use essential digital tools safely and confidently
• Identify a target audience and select suitable digital channels
• Create basic social media content and a content calendar
• Explain the fundamentals of websites, SEO, and online listings
• Understand introductory advertising and campaign metrics
• Prepare a simple digital marketing plan for a small business

Final Project

Learners will develop a practical digital marketing plan for a small business, including its target audience, selected platforms, sample content, a basic campaign idea, and simple measures of success.